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| IPL 2020 title sponsorship: Fantasy gaming startup Dream11 bags rights for Rs 250 crore |
Dream 11, a Unicorn, fended off competition from larger rivals Unacademy and Tata Sons, which bid at Rs 210 crore and Rs 180 crore, respectively.
Dream11 will be the title sponsor of this year's edition of the Indian Premier League, sources told Moneycontrol.
The other bidders were Unacademy (Rs 210 crore) and Tata Sons (Rs 180 crore).
The Board of Control for Cricket in India is expected to make a formal announcement later today.
Earlier this month, Vivo pulled out of this year's commitment as the title sponsor of the popular T20 tournament.